This Rumor Privacy Policy describes how The Rumor Group Corporation (collectively,Rumor,we, orus) collects, uses, and discloses information about you. This Privacy Policy applies to information we collect when you access or use our websites, mobile applications, and other online products and services that link to this Privacy Policy (collectively, ourServices), engage with us, or otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. We may also provide you with additional notice (such as by adding a statement to the Services or sending you an email), such as in connection with making material changes to this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

1. 1.COLLECTION OF INFORMATION

The information we collect from you varies depending on the way you use our Services. Rumor is a members-only application that connects approved members (Members(s)) with prominent brands (Brand(s)) to allow Brands to invite Members to events and otherwise connect with Members. In some instances, Rumor will engage with non-Members (Non-Members) to either consider them for a membership or invite them to certain events. When you provide your information as a Member or Non-Member, the information we collect and use is different from the information we collect if you are Brand or authorized user of a Brand. Below, we describe the different ways we might collect information from you.

Information You Provide to Us

We collect information you provide directly to us.

Non-Members

For example, when you use our services as a Non-Member, you provide information directly to us when you sign up for emails or other communications from us or send us content relating to a Brand, fill out a form, or otherwise communicate or interact with us.

The types of personal information we may collect include your name, email address, postal address, phone number, social media handles, and any other information you choose to provide. If you as a Non-Member apply to be a Member, with your consent, we will collect the personal information stored in your device's “Contacts, including name, email address, phone number, address, and any other information relating to individuals stored in your Contacts (collectively, Contacts List).

Members

When you use our services as a Member, you provide information directly to us when you use our Services, register for an account with us, fill out a form, submit payment information, send communications to us or content relating to a Brand, or otherwise communicate or interact with us.

The types of personal information we may collect include your name, email address, postal address, phone number, picture, social media handles, and any other information you choose to provide.

Additionally, we may work with a third-party payment processor, such as Stripe or Apple Pay, to collect and process your payment information.

Brands

If you are a Brand, we collect certain personal information from you and/or your authorized users of our services in order to facilitate our business relationship with you and provide you our products and services (collectively,Brand Information).

Brand Information we may collect from you and/or your authorized users includes: name, business name, business phone number, job title, email address associated with your business, postal and billing address, and credit card or payment information.

We also collect information a Brand chooses to provide or requests that we collect on its behalf relating to its own interactions with Members, Non-Members, or individuals that it serves (Brand Consumer(s)). Brands can interact with Brand Consumer's directly through Rumor's Services, including through chat tools or providing questionnaires. Brands must provide any required notices and collect any necessary consents before collecting or disclosing any such information (collectivelyBrand Consumer Information) to us. Brands determine what Brand Consumer Information they collect from their Brand Consumers, and to the extent Rumor receives that information, we do so on behalf of our Brands. In some instances, Rumor may collect information from Brand Consumers on behalf of Brands in conjunction with or at the same time that it collects the same or similar information from Members and Non-Members. This Privacy Policy applies as described to Non-Members, Members, and Brands, and the Brands' privacy policy will apply to their Brand Consumer Information, however collected.

Information We Collect Automatically

We automatically collect certain information about your interactions with us or our Services, including:

• Activity Information: We collect information about your activity on our Services, such as your interaction with our Services and your communications with us.
• Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
• Your Content: With your permission, we collect information and content stored on your device, such as your Contacts List.
• Location Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see theYour Choicessection below for details).
• Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see theYour Choicessection below.

Information We Collect from Other Sources

We obtain information from other sources. For example, we may collect information from mailing list providers and social networks. We may also obtain information from Brands, Members, and Non-Member through referrals. Additionally, if you create or log into your Rumor account through a third-party platform (such as Facebook or Google), we will have access to certain information from that platform, such as your name, birthday, and profile picture, in accordance with the authorization procedures determined by such platform.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your event activity, browsing behavior, and past purchases.

Links to Brands and Third Parties Sites

Brands may be able to interact with you through our Services and collect information from you through our Services or through links to Brands' website. We may also make available links to other third party sites or services. Rumor is not responsible for the privacy practices, content, or availability of Brands or other third parties with whom you interact or whose sites or services you visit. Please be advised that if you enter into a transaction on a Brand site or other third party site, Rumor does not represent the Brand, third party, or you. Further, the privacy and security policies of the linked site or Brand may differ from those practiced by us and are not our responsibility.

2. 2.USE OF INFORMATION

We use the information we collect to provide, maintain, and improve our products and services. We also use the information we collect to:

• Provide, maintain, improve, and develop new products and services, including to debug and repair errors in our Services;
• Manage our membership, program and events;
• If you consent to us collecting information from your Contact List, we use your Contact List to help consider you for a membership or to suggest those from your Contact List who could serve as a referral;
• Personalize your experience with us;
• Send you technical notices, security alerts, support messages and other transactional or relationship messages;
• Communicate with you about products, services, and events offered by Rumor or Brands and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
• Provide and administer our referral program;
• Monitor and analyze trends, usage, and activities in connection with our Services, including to understand Member reach;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Rumor and others;
• Comply with our legal and financial obligations;
• Create de-identified, anonymized or aggregated information; and
• Carry out any other purpose described to you at the time the information was collected.

3. 3.DISCLOSURE OF INFORMATION

We disclose personal information in the following circumstances or as otherwise described in this policy:

• When you engage with us as a Non-Member or Member, you intentionally interact with our Brands and direct us to disclose your information to Brands to be invited to their events or be included in their promotions. Brands will use your information in accordance with their privacy policies.
• We disclose personal information with vendors that access personal information to perform work for us, such as companies that assist us with web hosting, payment processing, fraud prevention, and customer service.
• If you provide a review, participate in an event, or otherwise disclose content on our Services, we may disclose this information publicly on our Services.
• If you choose to use integrations we offer on our Services, such as connecting your social media accounts (e.g., Facebook or Google), we may disclose certain information with the integration partners.
• We may disclose Member and Non-Member personal information and other information you provide at your direction to Brands for their own services and marketing purposes.
• We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Rumor, our users, the public, or others.
• We disclose personal information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
• We may disclose personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• We disclose personal information with your consent or at your direction.

We also share aggregated or de-identified information that cannot reasonably be used to identify you.

4. 4.ANALYTICS

We engage others to provide analytics services across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Rumor and others to, among other things, analyze and track data (including user engagement and other event activity), determine the popularity of certain content, and better understand your online activity.

Google Analytics. We use Google Analytics to recognize you and link the devices you use when you visit our Sites or services on your browser or mobile device, log in to your account on our services, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our service and to tailor our [advertisements and] content to you. We may also utilize certain forms of display advertising and other advanced features through Google Analytics. These features enable us to use first-party cookies (such as the Google Analytics cookie) [and third-party cookies together] to inform, optimize, and display ads based on your past visits to the services. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, go to Google Analytics Privacy Policy or to Google Opt-Outs to learn about Google Analytics' currently available opt-outs. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager or NAI's online resources.

Social Sharing and Links. Our website may include social media features, such as the Facebook Like button and widgets, such as the Share This button or interactive mini-programs that run on our Sites. These features may collect your IP address, which page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. Social media features and widgets may be either hosted by a third party or hosted directly on our Sites. Your interactions with these features are governed by the privacy notice of the company providing it.

Do Not Track

Our site does not support Do Not Track (DNT) at this time. DNT is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visitwww.donottrack.us.

5. 5.YOUR CHOICES

Account Information

You may update and correct certain account information at any time by accessing your account preferences. If you wish to deactivate your account, note that we may retain certain information as required by law or for our legitimate business purposes.

Communications Preferences

You may generally opt out of receiving commercial email and other promotional communications from Rumor by following the instructions in those communications. Additionally, if we offer user account functionality on the Services,

If you opt out, we may still send you administrative, non-promotional emails, such as those about your account or our ongoing business relations.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

California Shine the Light

California's "Shine the Light" law requires certain businesses to respond to requests from California residents asking about the businesses' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at support@therumor.com.

6. 6.CONTACT US

If you have any questions about this Privacy Policy, please contact us at support@therumor.com.